Hyundai California Style Center and Hyundai Motor America presented the world debut of the Hyundai Curb Concept automobile in the course of a press conference at the 2011 Detroit International Auto Show. Curb is a compact Urban Activity Car (UAV) for the next generation of Hyundai purchasers. Curb is also a test bed for future Hyundai Blue Link™ and vehicle connectivity technologies.
POTHOLES AND NIGHTCLUBS
The inspiration for Hyundai Curb Notion came from the must evolve Hyundai’s “Fluidic Sculpture” design language for younger purchasers. Hyundai designers wanted to create a vehicle loaded with technology that was at household in an urban environment with potholes and densely packed nightclubs on the streets. The vehicle required to secure the advanced Blue Link and connectivity functions against impact and shock. From these ideas, the ‘technology rugged’ design direction for Curb was formed.